With over a decade of sports marketing and event production experience Lara began Smedley Events in 2018. Lara’s passion for creating memorable experiences for event attendees, coupled with meeting the strategic goals of corporations, brands and non-profit organizations, is at the core of what drives Smedley Events’ success.
Smedley Events has developed a clientele across Colorado and Texas working with organizations in the technology and non-profit sectors, conference and meeting industry, as well as continuing relationships in the sports & entertainment space.
Beyond client work Smedley Events produces its own events centered around purposeful conversation and building community. In 2018 Smedley Events launched the Small Great Event Series, a unique series of events created with the purpose of bringing people together through highly personalized experiences. Each event is thoughtfully designed and kept small to provide deeper meaning for guests while fostering memorable connections and self-discovery.
In 2019, Smedley Events launched purposeful conversation events with the Sunset Dinner Experience. The Sunset Dinner Experience brings together culinary and event experts for a thoughtfully curated evening of connection in a scenic oasis at Sumac Hill Farm in Centennial, Colorado. Guests are treated to a multi-course meal and beverage pairings while enjoying conversation with friends new and old in a Jeffersonian style dining experience. The evening is capped off with a picturesque view of a Colorado sunset cascading over Mount Evans. After a successful launch Smedley Events has taken this concept on the road with Better Together Dinners that brings the purposeful conversation model into people’s homes and places of business while providing this meaningful event in a more accessible way.
Smedley Events' community focused approach comes from Lara's support and involvement in organizations such as Big Brothers Big Sisters, San Antonio Pets Alive, Polka Dot Powerhouse, Delta Zeta, Impact Denver and Visit Denver.
Born and raised in Denver, Lara graduated from the University of Denver with a degree in Communications and Marketing. She lives on her family’s fourth generation conservation property in Centennial, Colorado.
Lara can be reached at firstname.lastname@example.org.
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