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THE POWER WOMEN DIRECTORY

Power Women are high-achieving business leaders and executives making an impact.

Cassie Perez, Regional Manager at Yelp

2/15/2021

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Cassie has been connecting people with great local businesses as a leader on the Yelp community team since 2014. From Miami to Denver, she's passionate about supporting all of the remarkable restaurants, shops, real estate agents, dentists and more, that make our cities special by mobilizing locals to engage via innovative events, social media campaigns, marketing partnerships and more.

Cassie currently manages a team of ten community managers in major US markets including Miami, Atlanta, and Orlando. She thrives off of using her skills and experience as Yelp Miami Community Manager to help others succeed and grow their careers. As Regional Manager, she also spearheads a variety of larger projects, regularly publishes content on the Yelp Official Blog (www.yelpblog.com), and works cross-functionally to achieve key company goals.

A graduate of University of Miami's School of Communication, she's a passionate storyteller who loves to use the written word to connect with people. Prior to Yelp, she worked in media relations for Sandals and Beaches Resorts, and freelanced for a variety of lifestyle and food outlets including the Miami New Times and NBC's The Feast. She spent a year abroad teaching English in Madrid, Spain, and loves to travel whenever she can. A Denver native, she moved back to Centennial in 2020 and is eager to raise her own family in colorful Colorado!

Connect with Cassie on LinkedIn: https://www.linkedin.com/in/cassienperez
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Ellen Lichtenstein, Owner of Just Add Comms

1/19/2021

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Ellen is a creative professional with fifteen years of experience in the world of media and communications. With roles spanning from public radio to non-fiction television, from employee benefits communication to enterprise software marketing, Ellen has produced content and managed teams and projects for audiences of all sizes.

Ellen received her B.S. in Communication Studies from New York University in 2006 and her M.A. in Communications from Johns Hopkins University in 2019. She has previously worked in-house for The Discovery Channel, Cottingham & Butler Insurance Services, and Vertafore, Inc., and consulted for numerous other large and small businesses.

In June 2020, Ellen founded Just Add Communications LLC with the goal of providing quality content and content strategy to businesses of all sizes. Just Add Communications serves clients within the Insurance Industry as well as other large organizations across Higher Education, Media Production, and Enterprise SaaS Technology.

Outside of marketing and communications, Ellen's primary passion is for horses. She is a long-time therapeutic riding volunteer at The Right Step, Inc. in Littleton, CO, and recently founded her second company: Leg Up Learning Solutions LLC.

With plans to formally launch in June of 2021, Leg Up Learning Solutions provides horseback riding lessons and Equine Facilitated Learning opportunities for individuals and teams.

Email: ellen@justaddcomms.com
Website: www.justaddcomms.com
LinkedIn: https://www.linkedin.com/in/epodstein
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Jen Simpson, Marketing Director

12/3/2020

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Jen is a a versatile, data-centric marketing leader with 13 years of progressively responsible experience in integrated marketing and brand management. She thrives at growing companies by creating/analyzing data and identifying opportunities for increased revenue and return on investment (ROI). Jen brings a mix of optimism, creativity and critical thinking to impact the bottom line in the ever-changing luxury and consumer goods industry, with a focus on digital marketing.

Get in touch with Jen on LinkedIn: https://www.linkedin.com/in/jen-simpson/
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Sonia Ratto. Brand Consultant. Life Coach. Yoga teacher.

9/15/2020

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Sonia Ratto is a brand consultant, life coach, and yoga instructor who, for 17 years, has worked in brand-building, communication, and marketing with companies like IBM, American Express, Sephora, Absolut Vodka, Procter & Gamble, Sephora, Johnson & Johnson, and Starbucks, to name a few, operating on their international, regional and local markets. She champions and campaigns for authenticity in all forms, and as part of that is working to guide people to embrace change in their body and in their life, and create their own unique authentic life. Parisian girl, raised in Africa and in the Indian ocean, Sonia has traveled around the world before finding a home in the American Southwest, Sonia is driven by passion, creativity, adventure, and challenges. She brings a unique perspective and wisdom to what it means to be an authentic and raw human.
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Visit soniaratto.com to learn more.

Or connect on LinkedIn at https://www.linkedin.com/in/sonia-ratto-920b85a9/
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Pamela Foley, Personal Brand and Business Development Consultant

1/17/2020

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Pam Foley is a creative professional experienced in web design, expertly crafted content and digital branding. Known developing innovative digital branding for clients, Pam has spent a career using simple design and plain language content, to build brands that attract new business and tell the story of her client’s work. This results-oriented approach has helped Pam work with dozens of businesses, both on- and off-line.
Pam brings over 15,000 hours creating entrepreneurial businesses and building brands that attract. In addition, Board of Directors member, Alliance of Professional Women 2019/2020 President, published author and sought-after speaker.
At home she is the parent of two teenagers, a senior-dachshund and a Goldendoodle puppy. When not hanging out with the family, Pam loves to walk, paint and do yoga.


​http://www.pamelafoley.com
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