THE POWER WOMEN DIRECTORY
Power Women are high-achieving business leaders and executives making an impact.
I am currently serving as the Group Sales Manager for the Colorado Avalanche’s ticket sales department. A Massachusetts native and the granddaughter of two baseball scouts, sports has always been a huge part of my life. I was instrumental in the development of DWSC, coordinating initial responsibilities and events beginning in March of this year. I have spent 11 seasons with professional sports in four major leagues (NHL, NFL, NBA, MLB) in sales roles. I moved to Denver in October 2019 with the vision of creating a place for women in sport and events to network, gather and share best practices in one of the best sports cities in the country. I have been both an active member of WISE national, as well as WISE Boston.
Years of efforts from other extraordinary Denver women have led us to this collaborative effort, and I’m so excited to see it evolve!
Experienced Certified Public Accountant with a demonstrated history of working in the accounting industry. Skilled in Tax Preparation, Cash Flow, Financial Accounting, QuickBooks, and PeopleSoft. Strong accounting professional with a Bachelor of Science (B.S.) focused in Finance and Financial Management Services from California State University-Northridge.
Cassie has been connecting people with great local businesses as a leader on the Yelp community team since 2014. From Miami to Denver, she's passionate about supporting all of the remarkable restaurants, shops, real estate agents, dentists and more, that make our cities special by mobilizing locals to engage via innovative events, social media campaigns, marketing partnerships and more.
Cassie currently manages a team of ten community managers in major US markets including Miami, Atlanta, and Orlando. She thrives off of using her skills and experience as Yelp Miami Community Manager to help others succeed and grow their careers. As Regional Manager, she also spearheads a variety of larger projects, regularly publishes content on the Yelp Official Blog (www.yelpblog.com), and works cross-functionally to achieve key company goals.
A graduate of University of Miami's School of Communication, she's a passionate storyteller who loves to use the written word to connect with people. Prior to Yelp, she worked in media relations for Sandals and Beaches Resorts, and freelanced for a variety of lifestyle and food outlets including the Miami New Times and NBC's The Feast. She spent a year abroad teaching English in Madrid, Spain, and loves to travel whenever she can. A Denver native, she moved back to Centennial in 2020 and is eager to raise her own family in colorful Colorado!
Connect with Cassie on LinkedIn: https://www.linkedin.com/in/cassienperez
I help small business owners solve their internal operations frustrations, with the goal of saving them time and money. I take the time to get to know my clients and then I do the dirty work of identifying gaps, researching solutions and implementing systems that save small businesses thousands a year.
- Architectural Photographer: Converted customer relationship and project management to one platform, saving $3,000/year, and automated workflows saving four hours of effort per client.
- 3rd Party Billing Company: Developed a SharePoint database to securely store data and eliminate redundant efforts (via former Excel spreadsheet); employee time-savings of 150 hours / year.
- Yoga Practice: Managed and supported custom website development with scheduling, payment, communication, and video library; saving 200 hours of effort / year.
Areas of expertise include analysis, gap identification, and solution development for: Internal management systems; Operations processes and workflows; Written policies and procedures; Internal communications; Knowledge transfer and training; Workshop facilitation.
When I'm not working, you can find me in the mountains, skiing with my husband, on a trip in our 1977 camper, or hiking with our darling mutt Emi (yes, she would love to meet you, too).
firstname.lastname@example.org | 720.713.0989 | www.briezoperations.com
Melissa is a behavioral change and social marketing specialist with a wide range of marketing and communications experience focused on social impact initiatives. With a career spanning three continents, Melissa has worked with a variety of clients across non-profits, government agencies and corporations to achieve program and revenue objectives. She has led the development and execution of print, television, online and direct outreach campaigns.
Melissa’s work experience began in the social change agency world working at Manifest Communications and Stephen Thomas Ltd in Toronto, Canada, where she led and managed the strategic and creative development of projects for Veterans Affairs Canada, Health Canada, Governor-General of Canada, Crohn’s and Colitis Foundation of Canada among others. Most recently, she was an account director at The Reputation Group in Melbourne, Australia leading powerful work on reducing family violence and increasing gender equality for the Australian Government and The Department of Premier and Cabinet with the Government of Victoria.
For the past three years, Melissa led the start-up she co-founded focused on breaking down cultural boundaries through sports. She helped to expand the start-up from Australia into America last year, working with major league teams including The San Francisco Giants, The Brooklyn Nets and NYC Football Club from her home base in Denver.
Melissa has been a keynote speaker at various events, including the World Social Marketing Conference, Leading Social Change conference and numerous public-health forums. She has an Honours Bachelor’s Degree in Community Health Sciences and Business from Brock University in St. Catharines, Canada, and a Masters of Arts Degree in Health and Social Marketing from Middlesex University in London, UK. Melissa is currently a Marketing Lecturer for Brock University’s Masters of Public Health and MBA programs, the External Affairs Committee Chair for the Social Marketing Association of North America (SMANA), and is the former Marketing Director on the board of the Australian Association for Social Marketing (AASM).
Ellen is a creative professional with fifteen years of experience in the world of media and communications. With roles spanning from public radio to non-fiction television, from employee benefits communication to enterprise software marketing, Ellen has produced content and managed teams and projects for audiences of all sizes.
Ellen received her B.S. in Communication Studies from New York University in 2006 and her M.A. in Communications from Johns Hopkins University in 2019. She has previously worked in-house for The Discovery Channel, Cottingham & Butler Insurance Services, and Vertafore, Inc., and consulted for numerous other large and small businesses.
In June 2020, Ellen founded Just Add Communications LLC with the goal of providing quality content and content strategy to businesses of all sizes. Just Add Communications serves clients within the Insurance Industry as well as other large organizations across Higher Education, Media Production, and Enterprise SaaS Technology.
Outside of marketing and communications, Ellen's primary passion is for horses. She is a long-time therapeutic riding volunteer at The Right Step, Inc. in Littleton, CO, and recently founded her second company: Leg Up Learning Solutions LLC.
With plans to formally launch in June of 2021, Leg Up Learning Solutions provides horseback riding lessons and Equine Facilitated Learning opportunities for individuals and teams.
With over a decade of sports marketing and event production experience Lara began Smedley Events in 2018. Lara’s passion for creating memorable experiences for event attendees, coupled with meeting the strategic goals of corporations, brands and non-profit organizations, is at the core of what drives Smedley Events’ success.
Smedley Events has developed a clientele across Colorado and Texas working with organizations in the technology and non-profit sectors, conference and meeting industry, as well as continuing relationships in the sports & entertainment space.
Beyond client work Smedley Events produces its own events centered around purposeful conversation and building community. In 2018 Smedley Events launched the Small Great Event Series, a unique series of events created with the purpose of bringing people together through highly personalized experiences. Each event is thoughtfully designed and kept small to provide deeper meaning for guests while fostering memorable connections and self-discovery.
In 2019, Smedley Events launched purposeful conversation events with the Sunset Dinner Experience. The Sunset Dinner Experience brings together culinary and event experts for a thoughtfully curated evening of connection in a scenic oasis at Sumac Hill Farm in Centennial, Colorado. Guests are treated to a multi-course meal and beverage pairings while enjoying conversation with friends new and old in a Jeffersonian style dining experience. The evening is capped off with a picturesque view of a Colorado sunset cascading over Mount Evans. After a successful launch Smedley Events has taken this concept on the road with Better Together Dinners that brings the purposeful conversation model into people’s homes and places of business while providing this meaningful event in a more accessible way.
Smedley Events' community focused approach comes from Lara's support and involvement in organizations such as Big Brothers Big Sisters, San Antonio Pets Alive, Polka Dot Powerhouse, Delta Zeta, Impact Denver and Visit Denver.
Born and raised in Denver, Lara graduated from the University of Denver with a degree in Communications and Marketing. She lives on her family’s fourth generation conservation property in Centennial, Colorado.
Lara can be reached at email@example.com.
Shelby Robbins is the cofounder of the Yugen Institute, an online school for aspiring developmentally oriented coaches. Her mission is to support the flourishing of all life and the deep potential of the human being. As you transform through many selves and relax into more complex or whole ways of making meaning, she supports you in accessing an ecstatic aliveness within yourself and your clients.
Shelby has trained in relational leadership and communication skills, developmental coaching, shadow work and integration, awareness and embodiment techniques, personality maps, systems thinking, and more… Her philosophy is rooted in over a decade of her personal self-development and her journey through several major life-upheavals. Her experience of both the empty and full aspects of life, support her and her students towards the ever unfolding integration and expansion of ones awareness of our inherent wholeness.
While obtaining her business degree at the University of Nebraska Madison gained a passion for small businesses. Eventually minoring in entrepreneurship, management, and advertising/public relations, she used her knowledge to become a well connect member of the university’s Center for Entrepreneurship. Landing her jobs as social media manager for a regional grocery store chain, as well as marketing manager for several small franchises in the area, while still in college. Madison’s tenacity and creativity also landed her the Innovation Award while attending the university.
After college Madison went to corporate route, getting jobs at the #2 trucking company, where she managed customer relations, and logisitics for some of their major customers. After leaving she worked at a Fortune 150 transportation company, where in 8 short months rose to the ranks of managing their #2 customer with 90% on time ratings across the board. Wanting different experience she then head into food manufacturing, working for another Fortune 500 company where she worked in procurement, supply chain, contract manufacturing, and specialized efficiency and environmental projects.
Growing tired of the unpassionate corporate life, Madison wanted to get back to her roots and help build small businesses again. With her experience working with several Fortune 500 companies she learned strategies and efficiencies that small businesses could also utilize in their operations as well. Forming this company to help bridge the gap between small business and large business strategies and processes to help grow and set themselves apart in the market.
Feel free to contact me at Madison@madisonsbconsulting.com
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The Power Women of Denver are high-achieving business owners, consultants, coaches, and executives making an impact in the Denver community through their services.