Meet Danella Soeka, a Creative Commander at the Open Door Marketing Group. With a start in rebranding casinos, Danella has now amassed an extensive knowledge of marketing and business which she uses to help small businesses rebrand and grow, to shape classes for those hoping to reach their full potential, and to help students discover their paths in life!
What unique impact do you make on the world through your work?
I "defrazzle" business owners by helping them strategically plan their marketing, branding and communication efforts so they can focus on what they are passionate about.
Tell us about a recent accomplishment you're proud of?
I was selected to speak at this years Credit Union National Association's Marketing and Business Development Conference this past March in San Francisco that over 600 C-suite marketing executives from all over the nation attended.
What actions do you take to support and empower other women?
I have supported young women through college mentoring programs, as well as other youth (both male and female) of all diversities during my work with the Child Welfare League and foster parent training programs.
How did your career take off, and what do you attribute your success to most?
My career took off when the casino industry came to the Chicagoland area. I have opened or rebranded four casinos from scratch and lived to talk about it. After the first, I received the next three calls from property GMs who said "you have a reputation in the industry for getting things done. Our property needs your help." I contribute my success then, and always, to the amazing relationships I have made and nurture. Nothing is more gratifying personally or professionally.
How do you keep yourself passionate and driven regardless of how busy you are day to day?
I may have started in the corporate space managing $4M+ annual marketing/advertising budgets, but I'm happiest when I get a hug from a small business owner who is in the weeds everyday trying to run their business, and I've consulted with them and helped to clarify their brand, grow their business, and save them money.
What do you see as the future of your industry?
It's constantly changing with new digital technologies breaking ground everyday. Even though I've been at this since dinosaurs walked the planet, I never take for granted opportunities to continue learning. I feel it's important to find what helps businesses break through all the "noise" and tell their story.
What is the best piece of advice you've ever received?
My dad . . . "It's NO until you ask, baby".
What's been inspiring you lately?
The desire to mentor and give back. I have developed and taught college-level courses and get no bigger high than working with students who are confused about what do to next to achieve their dreams.
What do you love most about Women of Denver?
I'm a brand new member so it's hard to answer that just yet. I'm very excited to get started meeting other amazing women, determining ways I can help the organization and getting involved.
What else would you like our readers to know about you?
I am a light-hearted, hard working person who believes any journey should be a fun one. I have high expectations for myself and others but you'll find me joking and smiling all along the way!
Get in touch:
LinkedIn Profile: https://www.linkedin.com/in/danellasoeka/