On our latest episode of Inside the Women of Denver we talked with Sabrina Risley, CEO of Certus Professional Network and Managing Partner at The Alternative Board (TAB).
During our interview she shared some of her biggest tips for creating a strong brand for your business.
According to Sabrina:
Branding is all about consistency. Repeated messages over time resonate with your audience and become a part of the philosophy of your business.
The key to a magnetic brand is being a Go-Giver. If you ask enough people what you can do for them, eventually you'll get asked back. People are more likely to help someone who has helped them in the past. (Sabrina recommends Bob Burgs Go Giver's Sell More)
People don't value things that are free. If you want what you offer to be valued by others, you must charge.
Watch the full value-packed interview and tell us what you learned in the comments below.