Isolation and social distancing rules implemented during March propelled a whirlwind of chaos for a myriad of business owners. Several had to close doors and lay off employees temporarily, forcing many companies to come up with creative, innovative solutions to keep their business afloat.
In this article, we will highlight three company owners who pivoted like a boss—pun intended. The following three ladies faced the challenges posed by COVID-19 head-on, and they worked endlessly to shift their business to stay relevant.
Read on to find out how three out-of-box thinkers shifted their business over the last few months!
1. Marta Spirk, Empowerment Coach & Speaker
Marta Spirk is an empowerment coach and speaker for women. She started working in this field almost four years ago, after becoming a mom. She had triplets in 2016 in Brazil and moved to the US when the babies were 9-months-old. The move pushed her to find time for herself and pay attention to her thoughts, feelings, and needs.
How did the pandemic affect her business, and what did she do to pivot?
Before COVID-19 hit, Marta had been focusing on in-person events, and workshops for women empowerment. At these workshops, she would have panels of ladies sharing their stories and expertise. On top of all of this, she also provided training, helping women see their beauty and worth within themselves.
Because of the shutdown, the innovative empowerment coach had to revert to an online focus, which worked in her favor.
Marta grew her membership with more students who were looking for community and support during this time.
Her virtual self-improvement site, The Empowered Woman School, is a safe space for women to take time for their personal development while creating meaningful connections and strong friendships with other women.
What internal and external changes did she have to go through to achieve her new way of doing things?
The mother of three had to revert to online because of the shutdown of in-person events. Marta thrives off of the energy exploding throughout get-togethers, so the shift propelled some sadness, naturally. However, she noticed that connecting with women in-person helped elevate her exposure. Most of the ladies that have joined her school are local.
When things go back to normal, she plans to pick the events back up but will continue focusing on growing the school online because it is a lot more practical to coordinate weekly meetings via Zoom.
Being "locked up" confirmed that she loves meeting in person, but it also showed her the power of being resourceful, adapting, and that women crave connection no matter how it happens. It also unveiled how her passion lies in helping women share their voice and stories - it empowers her, them, and everyone listening!
Where can you find out more about Marta and her business?
Visit her website: https://www.martaspirk.com/. On July 30, she's hosting a workshop to help women "overcome insecurities in uncertain times." The event asks women to come together to share stories of how they've overcome challenges and circumstances. She hopes attendees will keep "each other accountable to personal development and personal growth!"
2. Pam Foley, SEO Copywriting & Content Marketing Creative