In this short, action packed clip from Inside the Women of Denver we discuss building authentic online communities with social media expert Helene Kwong. Her business Hastagitude is known for their skills at growing and nurturing online communities. It's a fact that many small businesses already struggle to find time in the day for social media and unfortunately many are leaving out a key component as a result. Actually, bigger businesses complete with social media teams also often leave out this element.
Can you guess which is most often missing from the 3 C's of social media success?
Community. The whole point of social media is that it’s social, right? So, as Helene identifies, it is important to engage in conversation with your followers and supporters to show them they matter to you. This builds loyalty to your brand and a community of enthusiastic fans.